How To Create High Converting Webinar Registration Pages

• 1. Clear and Compelling Value Proposition
• 2. Specific Messages For Each Audience Persona
• 2. Simple and Focused Registration Form
• 3. Use An Attention Grabbing Thumbnail Image
• 4. Leverage Social Proof
• 5. Optimize For Mobile

The difference between a webinar that attracts 50 registrants and one that attracts 500 often comes down to the conversion rate of your registration page. Include these 5 important elements to ensure your webinar registration pages convert as well as possible.

1. Clear and Compelling Value Proposition

Your registration page should clearly communicate the value of attending the webinar. Potential registrants need to understand why they should invest their time in your event. Use concise, benefit-driven headlines and bullet points to explain:

• What key insights or takeaways attendees will gain.
• How the webinar will solve a problem or answer questions relevant to your audience.
• Who the speaker(s) are, highlighting their expertise and relevance to the topic.

2. Specific Messages For Each Audience Persona

Different audiences require different approaches. Here's how to adjust your strategy:

2. Simple and Focused Registration Form

Keep your registration form short and to the point. Asking for too much information upfront can reduce conversion rates. Capture only the most necessary details, such as name, email, and perhaps one additional qualifier (e.g., job role or industry).

• Only ask for information you need to follow up effectively, such as the email address.
• HubSpot allows for progressive profiling, where you only ask visitors to enter information you do not have (a great option if you’re using HubSpot forms vs Contrast pages).
• Consider using data enrichment tools like HubSpot Breeze or Clay in combination with your HubSpot progressive form fields to reduce the inputs required.
• Clear Call to Action: Make sure your CTA button stands out and uses action-oriented language, like "Reserve My Spot" or "Join the Webinar."

Create a custom webinar registration form in HubSpot

Once you've connected your Contrast account to HubSpot you have the option to use HubSpot forms to capture webinar registrants and an automated workflow to add them to Contrast so they receive reminder emails and can access your webinar content. Here’s how it works:

1. Create a HubSpot form for each specific webinar you would like to register signups for. → You must include fields for Name and Email
2. Create a new contact based workflow in HubSpot.
3. Trigger the workflow when there is a new form submission that meets the criteria: → "Form name is any of { name of your form }".
4. Add the Contrast “Register Webinar Attendee” action → Select the appropriate webinar name → Optional: Check the box to send your own confirmation emails. If you do this automatic confirmation emails sent from Contrast will be turned off and you’ll need to use the unique link in the workflow action output to send confirmation emails yourself, or attendees will not be able to join.

3. Use An Attention Grabbing Thumbnail Image

Just like thumbnails on YouTube, the image you choose for your webinar thumbnail can play a crucial role in capturing attention and increasing conversion. Use high-quality images or graphics related to the webinar’s topic or speaker to improve trust and clarity on your registration page.

• Match your image to the topic: Use images that align with the webinar’s theme or feature the speaker to build familiarity.
• Include faces of your speakers: Humans are wired to respond to facial expressions and emotions.
• Logos or Branding: Include your logo or branding to give the page a professional appearance and reinforce your brand identity.

4. Leverage Social Proof

People are more likely to register for your webinar if they know others are interested or if they see validation from peers. Incorporating social proof, such as testimonials, ratings, or showing how many people have already signed up, can significantly boost conversions.

But social proof isn't just about showing logos, instead consider how to use the different options available within the the social proof hierarchy.

1. Numerical Social Proof - Numbers feel objective Example: "Join 10,000+ marketers who've attended our webinars"
2. Status Social Proof - People trust recognized brands Example: Logos of well-known companies
3. Peer Social Proof - People relate to others like them Example: Testimonials from similar roles/industries
4. Expert Social Proof - Expertise builds credibility Example: Speaker credentials and achievements

5. Optimize For Mobile

Ensure that the layout of your webinar registration page is responsive, form fields are easy to complete on small screens, and CTA buttons are prominent and easy to tap.

• Mobile-Friendly Forms - Keep the forms short and avoid drop-downs or small checkboxes that are difficult to select on mobile.
• Optimize Load Times - Ensure the page loads quickly on mobile devices by compressing images and reducing unnecessary elements.

Optimizing your webinar registration page for conversion can make a significant difference in how many people sign up and attend your event. A high-converting registration page isn't built on tactics alone—it's built on a deep understanding of your audience's motivations and behaviors. Start with strategy, test your assumptions, and continuously optimize based on data.

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