Run more effective webinars in HubSpot
This course is for marketers that run webinars and use HubSpot as their CRM. It teaches you everything there is to know from selecting the correct webinar platform to measuring ROI in HubSpot — and all the steps in between.
Are these questions you're thinking about? Then this course is for you:
- How do I create lists of people that actually watched my webinar?
- How do I notify a prospect's owner in HubSpot when a contact answered a poll?
- I've run 23 webinars this year, what's the impact on our pipeline?
Marketers that master this can easily put the data their webinar generates into action. From building lists of people that watched your webinar live, to workflows that automatically score leads based on their webinar attendance. You'll develop the skills to turn views into revenue.
Start your first lesson: How To Choose the Best Webinar Platform If You Use HubSpot
All classes in this guide
We recommend you take these classes one by one, before moving to the next:
How to choose the best webinar platform if you use HubSpot
How to setup webinar basics and start integrating with HubSpot
How to create high converting webinar registration pages
How to use webinars for lead scoring in HubSpot
Post-webinar follow-up strategies
How to build a webinar performance dashboard in HubSpot
Feel like something is missing? Let us know!
This course is free and brought to you by Contrast (opens in a new tab)
Why it's important to master HubSpot for webinars
Did you know that 63% of webinar views happen as replays, yet most companies only optimize for live attendance?
Running a webinar program that generates pipeline requires more than just scheduling a webinar and hoping people show up. You need a systematic approach that connects your webinar strategy to your broader marketing and sales efforts in HubSpot.
Here’s what we know…
- 91% of B2B professionals say webinars are their preferred type of content
- 58% of registrants watch either live or on-demand
- $72 is the average cost per lead for webinars
Yet, without a clear strategy and webinar tooling to support it, businesses often struggle to see their webinars deliver clear revenue impact and instead get overwhelmed making time-consuming manual updates, following-up with bad fit leads, and trying to report on key performance metrics like attendance rates and engagement.
Join the modern webinar movement
Deeper integration – better outcomes from registration to revenue
When today's B2B buyers think of webinars, they expect more than slide presentations and thinly veiled product pitches. They want engaging experiences that deliver real value.
Remember, every interaction with your audience is an opportunity to help them associate your product and company with solving a painful problem in their role. A cohesive webinar program that aligns with your overall go-to-market strategy is one of the most effective way to engage them more deeply to drive pipeline and revenue growth in the process.
Contrast (opens in a new tab) is the only webinar platform built for HubSpot and has an average rating of 4.9 / 5 in the HubSpot app marketplace.
Together with this guide you have everything you need to implement a modern webinar program that exceeds attendee expectations while driving measurable business results.
Combining Contrast (opens in a new tab) and HubSpot to run webinars is enabling companies like Alleo (opens in a new tab) to increase webinar attendance by 42% and airfocus (opens in a new tab) to capture more leads from webinars than ever before.
Ready to see what modern webinars can do for your business? Start your free trial (opens in a new tab) or book a demo (opens in a new tab) with our team today.