This course is for marketers that run webinars and use HubSpot as their CRM. In six easy lessons, we'll teach you everything there is to know from selecting the correct webinar platform to measuring ROI in HubSpot.
If these are the questions you're thinking about, then this course is for you:
How do I create lists of people that actually watched my webinar? How do I notify a prospect's owner in HubSpot that a contact answered a poll? I've run 23 webinars this year, what's the impact on our pipeline?
Marketers that master this, are able to put webinar data into action that will help them better engage prospects through personalization — and thus increase win-rates.
Start your first lesson:
How To Choose the Best Webinar Platform If You Use HubSpotThe Complete Guide:
We recommend you take these classes one by one, before moving to the next
How To Choose the Best Webinar Platform If You Use HubSpotHow to Setup Webinar Basics and Start Integrating With HubSpotHow To Create High Converting Webinar Registration PagesHow To Use Webinars for Lead Scoring in HubSpotPost-Webinar Follow-up StrategiesHow to build a webinar performance dashboard in HubSpotFeel like something is missing? Let us know! This course is completely free and brought to you by Contrast
Mastering HubSpot for your webinars
Did you know that 63% of webinar views happen as replays, yet most companies only optimize for live attendance? Running a webinar program that generates pipeline requires more than just scheduling a webinar and hoping people show up. You need a systematic approach that connects your webinar strategy to your broader marketing and sales efforts in HubSpot.
Here’s what we know… - 91% of B2B professionals say webinars are their preferred type of content
- 58% of registrants watch either live or on-demand
- $72 is the average cost per lead for webinars
Yet, without a clear strategy and webinar tooling to support it, businesses often struggle to see their webinars deliver clear revenue impact and instead get overwhelmed making time-consuming manual updates, following-up with bad fit leads, and trying to report on key performance metrics like attendance rates and engagement.
You can’t run an effective webinar program without a strong connection between the event itself and activities for promotion, distribution, and engagement of registrants
Join the modern webinar movement: Deeper integration – better outcomes from registration to revenue
When today's B2B buyers think of webinars, they expect more than slide presentations and thinly veiled product pitches. They want engaging experiences that deliver real value. Contrast is the only webinar platform built for HubSpot and has an average rating of 4.9 / 5 in the HubSpot app marketplace. Together with this guide you have everything you need to implement a modern webinar program that exceeds attendee expectations while driving measurable business results. Combining Contrast and HubSpot to run webinars is enabling companies like Alleo to increase webinar attendance by 42% and airfocus to capture more leads from webinars than ever before.
Ready to see what modern webinars can do for your business? Start your free trial or book a demo with our team today. Remember, every interaction with your audience is an opportunity to help them associate your product and company with solving a painful problem in their role. A cohesive webinar program that aligns with your overall go-to-market strategy is one of the most effective way to engage them more deeply to drive pipeline and revenue growth in the process.
Start your first lesson:
How To Choose the Best Webinar Platform If You Use HubSpot